Lead Analyst

London, England, United Kingdom · Marketing

Description

Life as the Lead Analyst for Wonderbly

You join at an exciting time for the business. We are active across 16 countries, with the USA our largest single market closely followed by the UK. The success of new launch titles in the past 12 months – particularly Where Are You and our new Bedtime storybook- mean that the Board and team are hungry for data-driven insight to guide their next moves.


This role comes with a wide remit to lead;


- Analytics strategy & development : Lead the development of Customer analytics, working with internal Data specialists to define a roadmap for more sophisticated analysis, predictive modelling and data

- Delivery of key customer Insight – to the Senior management team, Product leads and Marketing Group

- Continuing to develop our Attribution & LTV models

- Looker BI : You will lead & manage our Looker BI reporting tool. There has been a significant investment in training across the team and in development of a series of dashboards & reports, which help all members of the team self-serve daily and hourly insight. You are the go-to person for support on Looker, to Quality check outputs and to help create new reports as needed.

- Marketing & CRM Performance measurement & team meetings: Jointly lead [along with the Head of CRM ] a bi-monthly Marketing and CRM activity review, presenting to all the commercial and marketing group. This covers major initiatives, launches, CRM campaigns etc. Every 6 months, this extends to a full Review for the MD , FD and team.

- Data & Analytics stack : Oversee the management of a full data analytics & technology toolkit. You’ll lead best in class solutions to help us gather, store, process, analyse and share through the business.

- Team leader & collaborator, particularly with CRM & Marketing heads : You’ll work in close collaboration with our VP of Marketing, CFO, Search and Digital marketing specialists to develop customer-centric strategies that deliver against sales and profitability targets. You’ll heavily support in setting strategies for pricing/promotions, product and marketing.

- Make the business case to build the Data & Analytics function

As value to the business and ROI is proven, we are open to expanding the analytics team


Experience & Analytics skills required

· Skilled Analyst with hands on experience of BI & Reporting tools - ideally within digital product, marketing and/or trade (more than one not essential, but desirable) with 5+ years experience

· Highly numerate, ideally with a bachelor's degree (or equivalent) in Maths, Statistics, Engineering, Computer Science or similar

· Regular & strong user of SQL, Python; Understanding of, and practical use of, Python, R , SQL and/or similar programming language

· Advanced Excel and/or Google Sheets skills are essential, for the manipulation of and sharing of insights/data to the team. Wonderbly operates on the Google sheets/slides/Docs /Gmail environment

· Experience with managing data in a data warehouse, including identification of data quality issues and data structure improvements.

· Fast learner or expertise of using BI tools - particularly Looker [Tableau and other similar ‘drag & drop’ tools are also a positive]

· Campaign measurement experience : track record of measuring large seasonal marketing campaigns a plus; understanding the importance of seasonal bias and time periods will be key to this role

· Experience with the Google & Amazon tech stack a major positive - especially Google Analytics , Google BigQuery and Amazon AWS

· Experience of machine learning and modelling techniques a plus

Your Personality

As we move out of early start-up phase, we are looking for big personalities that will be the future leaders of the business, as we grow in scale, launch in new areas [grown-ups books etc] and across markets. To thrive at Wonderbly, we are seeking candidates who can demonstrate some or all of the following;

· Proactive self starter who readily takes ownership of key projects

· Great at prioritising & managing requests : show track record of handling multiple requests on your time, managing via Trello or other work management tools

· Naturally inquisitive about Wonderbly products & customers ; seen as the ‘customer expert’ in the business within a few months

· Strong communicator to deliver insights and recommendations to stakeholders

· Able to work within a creative, lively environment : managing and building relationships with people who maybe less comfortable with numbers than you

· Confident enough to Identify opportunities for the business, through analysis and modelling - whether in product, marketing, or trade (pricing & promotions)

· Helpful & a patient trainer: Provide know how and help for others to use data in their decision making

Why join Wonderbly?

Asi , David and the Founders of Wonderbly believe strongly in the culture that drove the success of the business since 2016. It’s that energy & belief to tackle big opportunities that attract people to join and stay.

· Each year you'll accrue a generous 28 days holiday, plus 8 bank holidays

· We support being active ; with numerous running groups, gym lunches and yoga in the office. We have some sparkling new showers on site , secure bike parking facilities and are part of the Cycle To Work scheme

· Childcare vouchers, health insurance are also available

· Matched pension contribution

· You’ll get a sweet training budget to enable you to do your best work and develop as a professional, combined with weekly Lunch and Learns

· We have heaps of snacks, drinks, and comforts in our fully-stocked kitchen

· PLUS team lunches and breakfasts. Every Thursday, our Studio Manager orders some super delish food and we gorge ourselves.

· We love having dogs in the office [well behaved ones anyway]!

Equal opportunities employer

Our team are committed to providing equal opportunities for employment regardless of of race, religion or belief, ethnic origin, disability, family structure, socio-economic status, age, nationality or citizenship, marital, domestic or civil partnership status, sexual orientation, gender identity or any other basis (it's the law, but it's also just the right thing to do).

If you have a disability, caring duties, or any other additional need that require consideration, please do let us know.

And to see more on our business and products, please do visit

www.Wonderbly.com

Summary of position

Who are Wonderbly?

Wonderbly is a unique, award winning start-up that lives on the intersection of storytelling, engineering, digital and print. We are building a global personal-publishing business that brings millions of people into our products - as co-creators and audiences We are best known for our first title, Lost My Name, which is read by over 4 million children and their families globally. We are releasing a new title every few months and now have 18 books in our range.

Our focus in the near future is with the children’s book market - creating stunning, uncompromisingly high quality and technically ambitious personalised books for kids.

We’re in the business of sparking kids’ imaginations; inspiring them to read & to learn as well as build confidence and self-belief. May 2019 sees a relaunch of our website and material to back up that positioning

Life as the Lead Analyst for Wonderbly

You join at an exciting time for the business. We are active across 16 countries, with the USA our largest single market closely followed by the UK. The success of new launch titles in the past 12 months – particularly Where Are You and our new Bedtime storybook- mean that the Board and team are hungry for data-driven insight to guide their next moves.

This role comes with a wide remit to lead;

- Analytics strategy & development : Lead the development of Customer analytics, working with internal Data specialists to define a roadmap for more sophisticated analysis, predictive modelling and data

- Delivery of key customer Insight – to the Senior management team, Product leads and Marketing Group

- Continuing to develop our Attribution & LTV models

- Looker BI : You will lead & manage our Looker BI reporting tool. There has been a significant investment in training across the team and in development of a series of dashboards & reports, which help all members of the team self-serve daily and hourly insight. You are the go-to person for support on Looker, to Quality check outputs and to help create new reports as needed.

- Marketing & CRM Performance measurement & team meetings: Jointly lead [along with the Head of CRM ] a bi-monthly Marketing and CRM activity review, presenting to all the commercial and marketing group. This covers major initiatives, launches, CRM campaigns etc. Every 6 months, this extends to a full Review for the MD , FD and team.

- Data & Analytics stack : Oversee the management of a full data analytics & technology toolkit. You’ll lead best in class solutions to help us gather, store, process, analyse and share through the business.

- Team leader & collaborator, particularly with CRM & Marketing heads : You’ll work in close collaboration with our VP of Marketing, CFO, Search and Digital marketing specialists to develop customer-centric strategies that deliver against sales and profitability targets. You’ll heavily support in setting strategies for pricing/promotions, product and marketing.

- Make the business case to build the Data & Analytics function

As value to the business and ROI is proven, we are open to expanding the analytics team


Requirements

Experience & Analytics skills required

· Skilled Analyst with hands on experience of BI & Reporting tools - ideally within digital product, marketing and/or trade (more than one not essential, but desirable) with 5+ years experience

· Highly numerate, ideally with a bachelor's degree (or equivalent) in Maths, Statistics, Engineering, Computer Science or similar

· Regular & strong user of SQL, Python; Understanding of, and practical use of, Python, R , SQL and/or similar programming language

· Advanced Excel and/or Google Sheets skills are essential, for the manipulation of and sharing of insights/data to the team. Wonderbly operates on the Google sheets/slides/Docs /Gmail environment

· Experience with managing data in a data warehouse, including identification of data quality issues and data structure improvements.

· Fast learner or expertise of using BI tools - particularly Looker [Tableau and other similar ‘drag & drop’ tools are also a positive]

· Campaign measurement experience : track record of measuring large seasonal marketing campaigns a plus; understanding the importance of seasonal bias and time periods will be key to this role

· Experience with the Google & Amazon tech stack a major positive - especially Google Analytics , Google BigQuery and Amazon AWS

· Experience of machine learning and modelling techniques a plus

Your Personality

As we move out of early start-up phase, we are looking for big personalities that will be the future leaders of the business, as we grow in scale, launch in new areas [grown-ups books etc] and across markets. To thrive at Wonderbly, we are seeking candidates who can demonstrate some or all of the following;

· Proactive self starter who readily takes ownership of key projects

· Great at prioritising & managing requests : show track record of handling multiple requests on your time, managing via Trello or other work management tools

· Naturally inquisitive about Wonderbly products & customers ; seen as the ‘customer expert’ in the business within a few months

· Strong communicator to deliver insights and recommendations to stakeholders

· Able to work within a creative, lively environment : managing and building relationships with people who maybe less comfortable with numbers than you

· Confident enough to Identify opportunities for the business, through analysis and modelling - whether in product, marketing, or trade (pricing & promotions)

· Helpful & a patient trainer: Provide know how and help for others to use data in their decision making

Benefits

Why join Wonderbly?

Asi , David and the Founders of Wonderbly believe strongly in the culture that drove the success of the business since 2016. It’s that energy & belief to tackle big opportunities that attract people to join and stay.

· Each year you'll accrue a generous 28 days holiday, plus 8 bank holidays

· We support being active ; with numerous running groups, gym lunches and yoga in the office. We have some sparkling new showers on site , secure bike parking facilities and are part of the Cycle To Work scheme

· Childcare vouchers, health insurance are also available

· Matched pension contribution

· You’ll get a sweet training budget to enable you to do your best work and develop as a professional, combined with weekly Lunch and Learns

· We have heaps of snacks, drinks, and comforts in our fully-stocked kitchen

· PLUS team lunches and breakfasts. Every Thursday, our Studio Manager orders some super delish food and we gorge ourselves.

· We love having dogs in the office [well behaved ones anyway]!

Equal opportunities employer

Our team are committed to providing equal opportunities for employment regardless of of race, religion or belief, ethnic origin, disability, family structure, socio-economic status, age, nationality or citizenship, marital, domestic or civil partnership status, sexual orientation, gender identity or any other basis (it's the law, but it's also just the right thing to do).

If you have a disability, caring duties, or any other additional need that require consideration, please do let us know.

And to see more on our business and products, please do visit

www.Wonderbly.com

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